Modelled on the successful Vélib scheme of Paris,
Mayor of London Ken Livingston announced a new cycle hire initiative for London
in 2007. Transport for London drew up proposals after discussions with
transport commissioners from Berlin, Brussels, Copenhagen, Lyon, Munich, Oslo
and Vienna. The resulting 2008 proposals were hailed as revolutionary. That is
revolutionary within a British context as such schemes were first pioneered on
the continent as early as the 1960s.
The new Mayor of London Boris Johnson, himself an avid
cyclist, quickly adopted the scheme as
his own. Operations started in 2010 with 5,000 bicycles and 315 docking
stations spread across Inner London. The bicycles and docking stations were
designed and built in Canada and are copied off the per-existing Bixi scheme
operating in Montreal. Mr Johnson also negotiated a sponsorship deal with
Barclays Bank which includes blue cycle paths and bikes reminiscent of the
company colours.
Another important political exercise was the creation
of so-called cycle super highways to make London more accessible for cyclists.
This development is still ongoing, but has been plagued by accidents (many
deaths on designated routes) and local resistance to chances in street layout
and traffic arrangements. Ignoring already established practices in Denmark and
the Netherlands TfL looked towards American cities to find inspiration for
designated, safe cycling routes. Sadly European cities are much more comparable
to the cramped streets of London than the spacious grid-cities of the US. The
planning is also haphazard and routes are badly aligned with dangerous
crossings and sometimes poor connectivity. The result has indeed -the so
desired- uniquely British character, but isn't cost-effective, poorly executed
and often sub-standard when compared to Dutch and Danish examples. An
internship for London traffic planners in Odense, Enschede, Utrecht or
Eindhoven would be advisable!
Since 2015 another bank -Santander- has taken over the
sponsorship of the cycle hire scheme, so the blue colour is slowly phased out
and replaced with Santander-red. One such cycle super highway, basically a
cycle lane painted blue, here running along the Thames in Pimlico. The cycle
hire scheme has a logo in blue modelled on the TfL Underground logo.
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