The urbanised landscape is littered with signs aimed
at organizing behaviours in public space. The overkill in signage can sometimes
lead to a lack of attentiveness. Some experiments have shown that by also
signalling on the surface of the street accidents can be avoided.
A school zone is indicated by the word
"school" painted on the road surface. To make sure motorists slow
down -as the signs indicated they should- colourful shapes have been incorporated
into the paved surface in bright red and a violet colour. It's a simple intervention,
but like other messages beneath our feet it works!
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