Cities have become brands and as such city officials are
told by brand managers to look for iconic images, symbols and buildings to
assist in city promotion. In a cheeky reference to the I am Amsterdam campaign
(styled: I Amsterdam), Eindhoven City Promotion decided to erect this large
lighting sign near the station to underwrite the difference between the largest
city in the Netherlands and the largest city in North-Brabant. There people are
not that individualistic, no, instead there is great sense of community there.
Hence: We Eindhoven!
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